The Zeitgeist Style Guide

The Zeitgeist Style Guide, available to order for free in English and German, is a guide to designing informational materials for older adult audiences, particularly in a long-term-care settings. A brief overview of the content:

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Text composition

How do I optimize a text for my target audience? What words should I use and not use, and how should I build sentences? We provide bullet points and short, precise explanations for why you should use a certain writing style.

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Layout

What should the text look like on the page? What fonts are easy to read, and what is the best way to emphasize words? What kind of paper should I use? We show you the layoutting ropes.

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Image selection

What kinds of pictures should I choose to make my point? How should they interact with the text on the page? We share our tips for selecting, cropping, and placing illustrations and photographs.

To order a free PDF of the guide in German or English, please fill out the following form:

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