The Zeitgeist Style Guide

The Zeitgeist Style Guide, available to order for free in English and German, is a guide to designing informational materials for older adult audiences, particularly in a long-term-care settings. A brief overview of the content:


Text composition

How do I optimize a text for my target audience? What words should I use and not use, and how should I build sentences? We provide bullet points and short, precise explanations for why you should use a certain writing style.



What should the text look like on the page? What fonts are easy to read, and what is the best way to emphasize words? What kind of paper should I use? We show you the layoutting ropes.


Image selection

What kinds of pictures should I choose to make my point? How should they interact with the text on the page? We share our tips for selecting, cropping, and placing illustrations and photographs.

To order a free PDF of the guide in German or English, please fill out the following form:

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An English-language version of the style guide is coming soon!